2011

In 2011 Sweden was as if in a vacuum. The worlds biggest DJ’s and producers that were performing all over the world, on the biggest stages and living like rock stars, were Swedes. Avicii was that year to release the hit ’Levels’, that became singalong to the EDM audience all over the world even before it had been released. The Swedish group Swedish House Mafia was touring the world and internationally house music was about to peak — as was the lifestyle of the DJ’s. But our Swedish stars had no place where they could show off their full works in their home country. In Sweden the audience slowly had started to discover the appeal of electronic music. House, also known as EDM (Electronic Dance Music), was well known in some circles, but for many years it had been a music style that was not played for the big crowds out at the clubs. It was mainly played at smaller parties and events, to a more ’underground’ audience. Now things were happening and EDM was suddenly playing hot in the nightclubs. When Summerburst started it gave more people the opportunity to dance at at festival, and also an opportunity for the creators of the music to reach a new, larger audience. The music that for many years had been played in different basement clubs now had a place on a really big stage. This was new for everybody, both old and new fans, and resulted in what we today know as Summerburst. The audience could choose their own zone of comfort at the festival, in the VIP area or on the dance floor, in the bar or at the very front of the crowd. The festival had something for everyone!